Packaging refresh. Updated design with new flavours. Incorporating chip graphics and tweaks to the design for improved shelf presence.

Chip graphics by James McDermid.

Melbourne’s own, Chappy’s Kettle-Cooked Potato Chips.

Labels, lettering and illustrations. 12% lower alcohol beverages for Curatif.

Packaging, lettering, illustrations and label designs for The Pacer Pack by Curatif. Create for long sessions.

A Positively Sparkling Australian Energy Drink.

Brand, naming, lettering, copywriting, illustration and packaging.

Packaging, illustrations and sleeve design for The Collection Series by Curatif. White pearl foil and some Spot UV over the orange sections made this sleeve pop.

Premium & playful.

Melbourne snack brand run out of Oakleigh South.

Plenty more to come from these guys. Brand identity by Prudence.

A wonderful collaboration, a full circle moment, with Chappy’s owner operator being an ex-Movida Chef. Flavour development took almost a year to create and will have you hooked for life.

Packaging, layouts and illustrations all provided by Prudence.

Photography from the illustrious Yvette Scott

Chappy's Kettle-cooked Potato Chips, made in Melbourne by Chef Harry Stephens in 2018.

We began with naming the business, the visual identity and a stamp on white paper bags. Then moved into packaging, art direction & photography, event collateral, copy-writing.

Chappy's are exemplary in every way, truly one of Melbourne culinary gems. Boutique, unique, a premium kettle-cooked potato chip.

Curatif is a Melbourne based, dynamic independent start-up. We have been working together since 2018.

An initiative premium cocktail producer with an incredible world wide reputation. This cocktail range has grown and developed into an ongoing series. We have now created dozens of cocktail labels, all with custom lettering and illustrations. Also keg wraps and collection boxes, and a custom painted electric bike.

Seven Seeds is a Melbourne icon, business trend-setters and a lighthouse for the Melbourne coffee industry with a fair-trade ethos having a positive impact across the globe. We have been working together since 2018.

Prudence runs packaging, label systems, vehicle graphics, illustrations, merchandise and signage - the giant 3D printed takeaway cups being a favourite.

Holiday campaign for Hagen's Organic Butchers. We wanted to showcase all of their core products in a festive setting and have key assets moveable for other pieces of collateral.

Campaign artwork - lettering and illustrations, digital assets, menus and signage.

Pantry Provisions by Bodega Deli. Created by Chef Pia Hambour, these condiments are absolutely delicious and extremely necessary, all you need to enhance your feed.

Packaging, labels, copy-writing, lettering and illustrations all by Prudence.

Photography by Laura Murray @laurasoots

Attica Summer Camp. The Yarra Valley pop-up restaurant in Seville, was around for 5 months: December 20 – May 21. A casual and different ‘camp’ dining vibe, a welcoming and warm experience.

Brand identity, way-finding, restaurant collateral, illustrations, online menu, car air fresheners, jam labels and an ice cream brand called 'Ben & Shewry's'.

Merchant Coffee Roasters is a beautiful roastery, restaurant and cafe out in Mansfield.

Prudence has worked with them on all kinds of Projects. Products, packaging, promotions, merch and anniversaries.

Single origin chocolate made in Melbourne, from bean to bar. Brand identity, packaging, label design, picnic rugs, merchandise and illustrations.

The core range of bars included 5 varietals as well as drinking powder that came in 2 sizes. In an effort to be more environmentally friendly we moved from cardboard to recyclable plastics.

Collaborations with many companies across Melbourne as well as chocolate pudding, chocolate sauces but mostly a whole lot of chocolate bars.

Art direction and creation of digital campaign. Collateral rolled out across all digital platforms. A fun visual aesthetic, big, bright & bold to catch peoples attention and bring back event-goers after the pandemic.

Second Chance Coffee is a social enterprise, offering practical work experience to people on community corrections orders, parole, and day release from prison.

We created the brand identity and vehicle wrap, heavily laden with graphics communicating the purpose and offering of the business.